School for Political Spokespersonship

Narrative is a professional and ideological training course on political spokespersonship and working with the media. Participants include spokesepeople who work with civil society organizations and Knesset members in a forum that crosses ideological and party lines, leading to direct encounters with senior members of the Israeli media.


A professional network of media officials and spokespeople trained to work with the media through a shared language, ideology, and vision that promotes liberal democracy in Israel


Develop a vision, ideological perspective, and shared language

Provide practical and professional tools for work with the media

Create a network of spokespeople who work in coordination and cooperation with one another

About the Program


Ten weekly meetings from 13:00-20:00 that take place in Tel Aviv-Jaffa, and a two-day overnight seminar.
The application period for the fourth cohort will take place in the coming year


The program enables participants to meet with senior journalists and media officials in Israel. It includes professional workshops that provide PR and media tools, along with lectures on political content and public issues in Israel. Narrative offers practical tools via professional workshops that highlight critical means of spokespersonship


1. Spokespeople who work for one of the following:

2. Individuals with proven experience in media work

3. Individuals with background experience in digital or new media work

4. Individuals who intend to work as spokespeople for at least the coming two years

Pogram Lecturers

Adir Yanko


Arad Nir

Channel 12 News

Aviad Glickman

Channel 13 News

Avner Hofstein

The Times of Israel

Bar Peleg


Eli Bitan

Kan Moreshet Radio host

Emmanuelle Elbaz-Phelps

Channel 12 News

Eran Halperin

CEO, aChord Center

Hadar Aloni

Media Consultant

Jackie Khoury

Army Radio

Maya Bengal

Media Consultant

Maya Mark

Tel Aviv University; University of Haifa

Nadav Eyal

Yedioth Ahronoth

Nir (Shoko) Cohen


Ofer Neumann

CEO, IGY Israeli LGBTQ Youth Movement

Reut Mor

Media Consultant

Ron Bar-El


Yael Apter

יועצת אסטרטגיה ותקשורת

Yael Freidson

Yedioth Ahronoth

Yariv Oppenheimer

Former CEO, Peace Now

Yehuda Shohat


Yuval Agassi

Kan Israel Public Broadcasting Corporation